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The intersection of online communities and marketing automation

from Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively. more

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