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Visual merchandising: Is it necessary?

from Growing Produce

Occasional displays are arranged in ways to appeal to shoppers, but once you reach the fruits and vegetables, where the heart of an on-farm market’s sales reside, thoughtful merchandising all but disappears. To achieve a goal like increasing sales by 10 percent, merchandising your produce carefully is a must. Three men who work closely with large retailers like grocery stores, which follow their sales at microscopic levels, share their insights on a topic many farm marketers don’t seem to pay enough attention to. more


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