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Buzzfeed Is Losing Website Traffic as Readers Head for More Traditional News Sites

from Recode

Major news sites have seen increased readership as Americans try to make sense of the tumultuous political climate, but BuzzFeed has seen its web traffic decline. The company announced layoffs recently after missing revenue targets. A rep for BuzzFeed, which has long focused its business on advertising that travels across the web on sites like Facebook — but is increasingly trying to generate revenue from its own site — said the layoffs are "completely unrelated" and that its audience is "a major asset." more

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