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Desk not required: Using mobile learning to improve the customer experience

from Training Industry Magazine

Recent research found that over 90 percent of senior executives cite improving customer experience as a "top strategic priority," but only 27 percent of consumers say that "name-brand retailers ... are trying to provide exceptional service." Making sure employees on the frontline of the customer experience are knowledgeable and engaged is key to improving service. However, classroom or traditional e-Learning are often not efficient ways for those employees to learn. Mobile learning may be a better option. more

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