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How Dollar General became rural America's store of choice

from The Wall Street Journal

The Evensville, Tennessee, Dollar General store, built on a rural highway and surrounded by farmland, sells no fresh meat, greens or fruit. Yet, the 7,400-square-foot steel-sided store has most of what Eddie Watson needs. The selection echoes a suburban drugstore chain, from shower curtains to breakfast cereal, toilet paper, plastic toys and camouflage-pattern socks. Refrigerators and freezers on one wall hold milk, eggs and frozen pizza. more


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