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Kroger's meal kits arriving in some stores in central Ohio, elsewhere

from The Columbus Dispatch

Kroger is getting into the meal-kit business in a big way, rolling out the cook-at-home option in 200 of its stores. The news, however, is serving as a big lump of coal in the stockings of online meal-kit operators, such as Blue Apron. The Cincinnati-based grocer has stores from coast to coast. If the new meal kits, which were tested in Cincinnati earlier this year, expand across its system, the Blue Aprons in the marketplace could be in trouble. That's because of the very reason that meal kits exist: convenience. more


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