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Women on mobile platforms are the most valuable gamers

from DeltaDNA

The rapid rise of smartphones has changed the face of the games industry with more players from non-traditional demographics. In 2015 we looked at the role of gender in games and surprisingly found that women represented more than 60 percent of players. While this clearly means that games developers need to take into account the preferences of female gamers, looking at more recent data from deltaDNA suggests the opportunity may be much bigger than anyone realized. more

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