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Marketing to employees

from ProRemodeler

Recently I was talking with a group of remodelers about the labor shortage, and one of the people in the discussion made an especially insightful comment. The observation came from Vince Nardo, president of Reborn Cabinets, in Southern California. “In order to be more successful at hiring, I had to change the mindset of our HR department,” Vince said. “They were looking at recruitment from the perspective of a human resources task, but it’s not that anymore; it’s a sales and marketing task.”

The concept made total sense, and my first impulse was to take it at face value. I began thinking about ways to market your company as a great place to work, including writing strategic posts on social media, creating catchy classified ads, and making sure every company benefit was discussed in each job interview. more


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