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What should happen after a successful trade show?

from MultiView

Whether you are an association hosting a trade show or a business exhibiting at one, there is no doubt these events can be stressful. You spend most of your time (sometimes even a year or more) prepping for a couple of days that are gone in a flash. You may even feel relieved after the show days have come and gone, but if you think your work is done once the trade show ends, you are wrong. After the trade show is when some of the most important work is done. It’s time to organize your new contacts and send a follow up message. But which step do you take first? more


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