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Trying To Decide If You Should Publish That Dirty Word? Here's A Step-By-Step Guide

from Poynter

When I first studied ethics in the early 1980s, I came across a model for thinking and acting — we might now call it an algorithm — called The Potter Box. Named after Ralph B. Potter of Harvard Divinity School, the box contained four quadrants. Starting in the top left quadrant, and moving counterclockwise, The Potter Box gave us: 1. Facts 2. Values 3. Principles 4. Loyalties. The purpose of the box was to help communications professionals make ethical decisions in a systematic way. more


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