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News UK Sees Vertical Video Ads Taking Off

from Digiday

News UK is bullish on the opportunity for vertical video, and it's starting to see the fruits of its labor. The publisher of British newspapers The Sun and The Times of London launched V-Studio last June, a suite of tools for creating vertical video content, in order to relieve the creative barrier of reshooting content for mobile. Typically, shooting vertical video is a low priority for U.K. creative agencies. more

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