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Grocers increasingly adopt conversational commerce

from Progressive Grocer

Since their debut more than three years ago with the launch of the Amazon Echo, smart speakers have often been seen as more novelty than valuable resource. This reality is changing, however, as companies partner with the devices to make consumers' lives more convenient. Increasingly, this is becoming the case in the grocery industry: Consumers who do their grocery shopping online are more likely to see the value in these devices, according to new research from London-based technology company GlobalWebIndex. more


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