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The conference owner's guide to customer experience

from Velvet Chainsaw

Before you can answer the question about what your conference target market wants, you have to know who they are. So who is your conference target market? Answering this question with “our membership,” “anyone who will pay” or “everyone” is the wrong answer. It illuminates a fatal flaw in your conference strategy. It highlights a lack of clarity, focus and purpose on the part of your team. more

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