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Why Facebook's bombshell announcement is great for associations

from MemberClicks

Just a couple weeks ago, Facebook announced that it was going to be making major changes to what appears in our individual News Feeds. As a marketer, it’s exhausting to think about. Growing organic reach is already tricky, and this is guaranteed to make it even more difficult. That being said, this was actually a GREAT thing for member-based organizations. Associations, it is YOUR TIME to shine on Facebook! more

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