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What you need to know about exhibiting at international trade shows

from By Wendy Parsley

An interesting trend is happening this year. Several of my clients are making an effort to exhibit at international trade shows. They see opportunities to expand their presence abroad, but are not exactly sure how to go about setting up an international exhibit. I have done my fair share of international exhibitions. One thing I know for sure, building an exhibit outside the U.S. is a completely different experience. more

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