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Why everyone you know is doing the Whole30 — the diet nutritionists call 'baseless'

from FORTUNE

Last month, the Applegate marketing team started to take note of a strange phenomenon. During the first week of January, the brand’s hotdogs had their highest sales week ever at Whole Foods Market. “You don’t expect that people’s New Year’s resolution is, ‘I’m going out to get a hotdog,’” says Nicole Glenn, vice president of marketing and R&D for the Hormel-owned organic processed meats maker. more


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