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Report: Coupon redemption declined in 2017

from Supermarket News

Clipping coupons is still a favorite national pastime, saving consumers $3.1 billion last year, but the savings could have been even more substantial if manufacturers better allocated their marketing budgets, according to a report issued by NCH Marketing Services, a subsidiary of Valassis, a leading coupon delivery firm. In its "Year-End 2017 Coupon Trends Analysis for Consumer Packaged Goods" report, NCH revealed that consumer packaged goods marketers drove a 27 percent increase in overall digital distribution of coupons. more

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