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Airbnb's new branding strategy

from By Linchi Kwok

Airbnb recently made an important move to help the company step up in the competition against hotel chains and online travel agents — the debut of two branded products. I expect Airbnb's new branding strategy will change the competition landscape in the market. As a milestone of Airbnb's 10th anniversary, the company is introducing two new brands — Airbnb Plus and Beyond by Airbnb. more

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