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How to effectively plan and prepare for trade shows

from By Mike Nellessen

Trade shows provide a unique opportunity for businesses to market to potentially thousands of prospective clients. How does a business take full advantage of that opportunity? It takes a thorough planning process that covers all aspects of preparing for a trade show to maximize the potential benefits. Staying on top of the many requirements of planning for a trade show is crucial for success. We'll outline the key elements to help you prepare for your next event. more

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