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Hitting a bullseye: How to define and reach small business marketing goals

from Business 2 Community

The success of your small business is heavily reliant on how effective your marketing is. Marketing to the wrong audience, for example, can be just as lethal to a growing business as making no effort to market your business. And while creating a marketing plan can seem like quite the daunting process, it doesn't have to be complicated or expensive; you don't need an elaborate plan for achieving your marketing goals, but you do need some sort of plan to make sure that your marketing efforts are appropriately targeted toward achieving your goals. These step-by-step instructions can help you define what your small business' marketing goals should be and hit your targets. more

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