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Product launch: Diageo's Captain Morgan Watermelon Smash

from Just Drinks

Diageo has added another flavoured shot variant to its Captain Morgan portfolio in the U.S., as it looks to capitalise on outdoor summer occasions. Watermelon Smash joins LocoNut and the original Cannon Blast, which launched in 2015. The Watermelon Smash packaging resembles a watermelon and produces the aroma of ripe watermelon when you scratch the bottle. LocoNut, launched last year, also featured a scratch-and-sniff bottle. more


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