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Membership 101: Should you reward novelty or loyalty?

from Spark Consulting

Associations generally do a good job rewarding novelty. The new member gets the special rate. The first time attendee gets the unique badge ribbon and the exclusive reception with the board of directors and committee chairs. The first-time book buyer gets the coupon for a discount off her next purchase. That’s all fine. Definitely keep doing that. But what do you do for your long-term, loyal members? more

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