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Hitting refresh: Grocers update their store brands to stay top-of-mind with shoppers

from Food Dive

Private label has become a significant revenue stream for grocers. No longer considered “generic," in-house brands command 17 percent of the market and bring in an estimated $120 billion per year, according to the Private Label Manufacturers Association. With mass merchandisers and e-tailers steadily growing their private labels, it’s likely that the explosive growth has only begun. more

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