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The social cost of doing business

from By Delany Martinez

The debate over corporate personhood continues to rage on, but it brings up a larger societal question in the process: Should businesses wade into charged sociopolitical issues? The natural inclination is to avoid liability wherever possible, and that definitely stretches into expressions and "taking sides" for most businesses, whose leaders prefer to stay as neutral as possible in the public eye. For others, however, it's an integral part of the business or brand. more


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