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Wild West of Digital Marketing Finally Gets Reined in

from Axios

The Advertising Research Foundation will announce an initiative to develop industry guidelines on consumer data privacy and protection. The move comes as regulators and consumers start to pay closer attention to data privacy and security in light of recent revelations about the abuse of user data on big tech platforms. Why it matters: Obscure data practices have been used for years in the ad tech industry to monetize as much user data as possible. more

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