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How the New York Times Is Convincing Commercial Partners to Pay for Its Journalism

from The Drum

The New York Times had a wish list. It wanted coverage of the emerging human subcultures that young journalists can be so adept at spotting, and it wanted to report them in a way that was visually arresting and likely to thrive on social media as well as its own platforms. Its solution was a remarkable project called Surfacing, which has generated features on subjects such as a female "Roller Derby" team made up of members from indigenous peoples from around the world. more

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