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The ongoing evolution of organic: Why it's popular and where it's heading

from FoodDIVE

Organic food's public profile surged in the early 2000s as consumers began to see the connection between diet, health and the environment. As shoppers today turn to clean labels and demand transparency in the foods they eat and the beverages they drink, organic is ideally positioned to address these concerns while providing growth in an industry that desperately needs it. more

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