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Parental satisfaction with schools linked to higher SAT scores

from Education DIVE

"This study provides evidence that the customer's voice is a good barometer to measure outcomes that matter most to leaders, parents, students and other stakeholders," Vikas Mittal, the lead researcher and a professor of marketing at Rice, said in a press release. "SAT is one such outcome." With states increasingly replacing high school exams with the SAT or ACT and including them as part of their accountability plans for the Every Student Succeeds Act, school leaders' reasons for preparing students to take those exams go beyond making sure students are ready for college-level work. more

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