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Industry Viewpoint: The Product is the Star

from The Produce News

The Food Marketing Institute Power of Produce report is in its third year, and it has been an invaluable experience asking consumers questions about their choices when it comes to produce shopping. But as we all know as consumers, what we say and do don't always match up. For this very reason, FMI takes the responses from the consumers we survey and compare them to data from IRI and Nielsen. more

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