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Publishers Are Treating Instagram Stories Like Episodic TV

from Digiday

If Instagram ever adds its version of Facebook Watch, Bustle will be prepared. The publisher is among the media companies independently producing episodic series for their own Instagram Stories and selling brands on sponsoring these shows in the same way TV networks pitch their programs. Bustle posted its first Instagram Story show within a week of the Facebook-owned app's replication of Snapchat's Story format in August 2016. more


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