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RIP Toys R Us: Why grocery stores could be the salvation of toy makers

from The Washington Post

A Barbie by the broccoli? Hot Wheels by the hot sauce? Some toy experts say that stocking toys at supermarkets is a recipe to boost the industry as Toys R Us begins to close all 800 of its U.S. stores. Toymakers could see a bump in sales by targeting grocery stores — and their customers prone to impulse purchases with fidgety kids in tow. That's the argument of industry experts who say that as the iconic toy behemoth fades away, the country's more than 38,000 supermarkets may present a bright path forward. more


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