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Apple, Amazon and Google want to help small businesses succeed — but not too much

from Inc.

Jeremy Edberg has some advice: Don't build a business on Amazon's digital turf. Edberg, a veteran infrastructure architect for Netflix, Reddit, and PayPal, has seen the movie many times: A software startup launches, catering to the millions of companies that use Amazon Web Services, and quickly attracts customers--and then Amazon, with its God's-eye view of its platform, spots it and trots out a cheaper product boasting full AWS integration. Within six months, the startup folds. But, contrary to his own advice, Edberg chose to build his new cloud-management startup, MinOps, on the AWS platform. "My hope is I can diversify faster than they can build the same functionality," he says. more

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