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Center store stays vital via product innovation

from Progressive Grocer

Shopper intelligence firm Catalina has unveiled new research showing that the center store is still a key driver of trips and volume for grocers, with more than 99 percent of all shoppers buying from the section last year. According to "The Center Store Revolution: Innovation Drives Trips and Category Growth," brands that roll out novel, frequently niche products addressing evolving consumer motivations are keeping the center store relevant. more


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