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Adding emotional complexity to retail environments

from By Michael J. Berens

Retail design today is all about creating great and unique experiences for consumers. But with so many stores, including major retail chains, employing similar tactics and strategies to lure customers, how do you make your design stand out? One approach is to incorporate layers of sensory stimuli that result in a more emotionally complex and satisfying environment for shoppers. Thus, the store or boutique becomes a go-to destination. more


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