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Big Data Helps Health System Match Patients To Providers, Needed Services

from Healthcare IT News

University Health System, in San Antonio, Texas, secured a 2,000-to-1 return on investment by driving new patients to mammogram screenings using analytics and marketing technology. The health system is harnessing big data to better understand patients' and physicians' needs. First, it delivered targeted messages to women 40 years of age and older in the health system's community who had not received a mammogram in the prior 12 months. more

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