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New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

from Adweek

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether brands can effectively reach consumers on YouTube without relying on audience data. (Hint: They can.) The study tested how different targeting methods performed across campaigns from Hulu, Jeep and an undisclosed CPG brand. more

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