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Long Lines Cost Retailers $37.7 Billion in Last 12 Months

from WWD (subscriber article)

What’s the worst thing that could happen to a millennial after engaging in an immersive in-store experience? A long checkout line. According to survey results from payment solution platform Adyen, retailers lost out on approximately $37.7 billion over the last 12 months due to lengthy waits. "The lines between the physical and digital shopping worlds are dissolving," said Roelant Prins, chief commercial officer at Adyen. more

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