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Revamping the Candy Category

from Convenience Store Decisions

The first quarter of 2018 ended on a sweet note for chocolate candy in convenience stores and other retail channels. The period started on the heels of the holiday season, carrying that celebratory momentum into Super Bowl snacking, accentuated with a commercial featuring legendary comedian Danny DeVito dressed as an M&M. That spirit then bounced right into Valentine's Day, and the quarter closed out with an Easter bump. In fact, Easter, not Halloween, is the No. 1 holiday season for chocolate sales. more

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