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More than mileage: Grocers embrace story and transparency in local marketing

from Food Dive

When today's shopper picks an apple, loaf of bread or rack of ribs from the grocery store shelf, one question increasingly comes to their mind: Where did this come from? Many consumers now conflate quality with proximity to their local store, and they are willing to pay more for a product sourced from a neighboring county than one that was shipped across a nationwide supply chain. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063