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Publishers Try to Use Ad Annoyance as a Lure to Subscribers

from Digiday

Publishers hunting for subscribers like to say they're delivering an experience worth paying for. Increasingly, that's starting to mean "one that has no mobile ads." Over the past few months, Salon Media Group and Gannett have all begun offering ad-free versions of their mobile apps to subscribers. For Gannett's USA Today app users, an ads-free experience is sold as a standalone service for $2.99 per month. more


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