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Millions of women will make Fortnite a billion-dollar game

from Bloomberg

In an industry known for high levels of testosterone, Fortnite has become the hottest game going partly because of its appeal to an unlikely cohort: women. Like “Survivor” meets “The Most Dangerous Game,” Fortnite pits 100 stranded players against one another in a violent battle to the death. Many of its 45 million players participate on mobile devices, and among them, almost half are women, according to research firm Apptopia Inc. more


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