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How to Use Social Media to Boost Your Company's Other Marketing Efforts

from Adweek

While social media is a solid path for expanding and deepening brand awareness, it's unlikely to be your company's only marketing strategy. Other avenues — from content marketing to corporate events to traditional tactics — can take up significant portions of your advertising budget. A 2016-17 study from Gartner illustrates that the average company spends 12 percent of its annual revenue on marketing. more

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