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New round of publishers join Concert to challenge duopoly

from MediaPost

Facebook and Google continue to dominate the advertising sphere. In the U.S., publishers have scrambled for ways to make up the revenue lost through the tech giants' domination of the advertising sphere. One solution has come in the form of alliances between publishing entities. Vox Media formed the digital advertising marketplace Concert to allow publishers to team up and potentially take some of the power away from Facebook and Google. more

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