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Hidden treasures: 7 secrets of trade show downtime

from By Wendy Parsley

Most trade show booth staffers will tell you they dread downtime. They enjoy being busy and talking with attendees, but when those slow periods hit, they can be awful. Even though you may experience downtime on the trade show floor, there are several things you can do to make the most out of the time (and money) you are spending to be there. Consider it a hidden treasure of your trade show plan. Here are seven secrets we include in every trade show strategy we develop for our clients. more

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