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Fresh Categories Drive Almost 50 Percent of Dollar Growth: Nielsen

from Progressive Grocer

Nielsen's latest "Total Consumer Report" has found that fresh categories are driving nearly 49 percent of all dollar growth across fast-moving consumer goods, with fresh and perishable foods generating more than $177 billion in sales. Although fresh categories are performing well in brick-and-mortar locations, the sector still has some room for improvement, according to the June 2018 report. more


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