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New(s) Ideas: Pelcro Paywall Allows Publishers to Target Deals, Drive Reader Revenue

As ad revenue declines, news organizations are looking for digital subscription models to help bridge the gap. Several possible solutions have been proposed, including a range of paywall solutions. Our May/June New(s) Ideas winner has developed an exciting solution that offers maximum flexibility to fit any publisher's needs. Pelcro's paywall not only lets news organizations determine the extent of the paywall and subscription prices, but leverages artificial intelligence to target specific reader demographics with tailored offerings — all in less time than it takes to read the morning paper. more


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