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An Uber for the school run

from Handelsblatt

From July 10: Stefanie Lemcke experienced culture shock when she and her family moved from New York City to Connecticut. Suddenly her two daughters had to be driven everywhere: to school, to soccer practice, to horse riding. The working parents were overwhelmed with the coordination it took to arrange carpooling. Then she got a message while in a meeting that a ride her daughter was counting on wouldn't happen. The German-expat-turned-suburban-mom panicked, but in that moment came the kernel for the idea of GoKid, in essence an Uber for children. more


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