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What Do Prospects Fear Most?

from Gail Doby

One of the biggest hurdles to closing an agreement with prospective clients is getting them past their fear of working with you. They may be ready to undertake a project, feel comfortable with you, like your work, but still be reluctant to make that commitment to move forward. What’s stopping them? What is it that they fear so much they are willing to let it get in the way of achieving their dream? In a nutshell, lack of control. more

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