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Is Hotel Luxury Dead?

from By Michael J. Berens

What’s in a name? A luxury hotel by any other name is still luxurious, right? No longer, it seems, in today’s hospitality industry. When hotel discount brokers offer "luxury" accommodations at $49 a night, as occurred during the recent Independence Day holiday, does the word "luxury" have any useful meaning? Those in the industry who want to appeal to the wealthy and sophisticated traveler are upping their game and moving beyond traditional standards of luxury. more


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