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The best methods for client presentations

from By Michael J. Berens

While some still prefer the napkin sketch, architects and designers today have a battery of tools they can employ to convey their visions to clients and stakeholders. But which have the biggest impact on viewers? It may seem a no-brainer that animated digital representations such as virtual reality (VR) and artificial reality (AR) win hands down. That, however, is not always the case. What matters most is not the medium, but the message. more

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